...he has a knack for endowing the ephemeral with longevity by treating each ticket, advertisement, poster, theater program, menu, photograph, or recording as a piece of a puzzle of a lost Yiddish New York that only he could envision. The result is a deeply researched, engaging, and richly illustrated account of a world lost and found. A fascinating book and must read!"

 

                 ​Barbara Kirshenblatt-Gimblett

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Ronald S. Lauder Chief Curator of the Core Exhibition at POLIN Museum of the History of Polish Jews and University Professor Emerita at New York University

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​"Amusingly idiosyncratic..."

 It’s here, amidst the unknown of today, that Sapoznik is in his element. Drawing energetically on the digital bounty of the Yiddish press, canvassing thousands of advertisements, he does for place what he’s done for klezmer music and Yiddish radio: endow it with presence and weight." 

 

                 Jenna Weisman Joselit  

                 Jewish Review of Books,  January 27, 2026