"Casey-Jones" Locomobile

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Even before the publication of the song, the name  "Casey Jones," was already on many people's lips in southern California thanks to it being the nickname of the snappy new Locomobile which was setting speed and endurance records in the nascent race car field.

The "Locomobile" started life as a steam-powered automobile out of the Massachusetts workshops of Francis and Freelan Stanley (their car popularly dubbed the "Stanley Steamer") and which briefly enjoyed popularity — as in the 24-hour endurance race it won — when it switched to internal combustion. (Below) 

That Locomobile exec/driver R.J. Leavitt (lower left, at the wheel) would dub the car the "Casey Jones" — and make Siebert and Newton honorary members of the race team (May 2, below) — shows the song was already popular and his idea a clever bit of successful cross-platform marketing. 

Los Angeles Herald Sun November 1,1908.j

The Los Angeles Herald 

Sunday, November 1, 1908

The_Los_Angeles_Times_Sun__Mar_28__1909_

The Los Angeles Times Sunday, March 28, 1909

 
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Los Angeles Herald 

Sunday, May 2, 1909

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Los Angeles Herald 

Sunday, May 30, 1909

The "Casey Jones" only lasted a few more weeks after the May 2nd event ending its life as novelty street advertising for a local dentist. The Locomobile company lasted another 20 years until 1929.

© 2020 by Henry Sapoznik

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